Hugh Merkle Team - COMPASS RE

Love Blue Adds Avalon To Its Cleanup Sites

Posted July 27th 2020

A group of lifeguards in Wildwood Crest came together with a mutual love and respect for the ocean and environment and created the nonprofit organization Love Blue. The group so far has removed more than 4,000 pounds of trash from local and national beaches with more than 40 organized beach cleanups. And Love Blue has recently arrived in Avalon.

What started as a group of lifeguards cleaning up after their daily shifts on the beach, has now grown to host beach cleanups in more than 10 locations including Avalon, Sea Isle City, Atlantic City and even Myrtle Beach, S.C., and Boca Raton, Fla. Their mission and vision are to bring action and awareness to the growing ocean pollution situation.

“Our mission is that through the cleanups, people will see the impact our trash has on the environment and they will be less likely to contribute to the problem and become a part of the movement which we call our Blue Movement,” said Sean Lavender, external vice president of Love Blue. “It started as a few of us and then through the help of social media and Wildwood Crest Beach Patrol, the cleanups grew and we have multiple locations with new areas coming soon.”

In addition to the cleanups, the organization is seeking donations and support from businesses and volunteers to provide funding for supplies including buckets, carts, trash cans and even a sustainable, reusable barrel bag made in California that assists with large removal of trash.

A schedule of cleanups is listed on the organization’s Instagram profile LoveBlueInc. The weekly event in Avalon is typically scheduled on Tuesdays at 6:45pm at the 28th Street beach.

More information can also be found at

The Hugh Merkle Team - COMPASS Office: 609-368-9100
374 96th Street, Stone Harbor
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